Business Communication

Unit 1

Introduction: Role of communication - defining and classifying communication - purpose of communication - process of communication -characteristics of successful communication - importance of communication in management - communication structure in organization - communication in crisis barriers to communication. Case Studies

Unit 2

Oral communication: What is oral Communication - principles of successful oral communication -what is conversation control - reflection and empathy: two sides of effective oral communication - effective listening - non - verbal communication. Written communication: Purpose of writing - clarity in writing - principles of effective writing - approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing - Writing - Revising - Specific writing features - coherence - electronic writing process.

Unit 3

Business letters and reports: Introduction to business letters - writing routine and persuasive letters - positive and negative messages- writing memos - what is a report purpose, kinds and objectives of report writing. Presentation skills: What is a presentation - elements of presentation - designing a presentation.

Advanced visual support for business presentation types of visual aid

Unit 4

Employment communication: Introduction - writing CVs - Group discussions - interview skills Impact of Technological Advancement on Business Communication networks - Intranet - Internet - e mails - SMS - teleconferencing - video conferencing. Case Studies

Unit 5

Group communication: Meetings - Planning meetings - objectives - participants - timing - venue of meetings - leading meetings. Media management - the press release press conference - media interviews Seminars - workshop - conferences. Business etiquettes. Case Studies 17